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SMGT 4336 Sponsorship Lecture Exercise Spring 2011

SMGT 4336 Sponsorship Lecture Exercise Spring 2011 - S MGT...

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SMGT 4436 Sport Business Operations Test 3, Spring 2011. Sponsorship Lecture Exercise - Multiple Choice. Select the most appropriate answer “A”, “B”, “C”, “D”, or “E”. 1. Which of the following represent a sponsorship proposal pricing strategy? a. Cost Plus b. Competitive Market Strategy c. Relative Value d. A & C e. A, B & C 2. Which of the following is a common sponsorship platform? 3. Which of the following was discussed as one of the steps/procedures for developing a sponsorship proposal? 4. Which of the following was discussed as a key step for developing a sponsorship proposal related to matching each sponsor with other sponsors, products, and corporate image?
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