SMGT 4436 Sport Business Operations
Test 3, Spring 2011.
Sponsorship Lecture
Exercise
- Multiple Choice. Select the most appropriate answer “A”, “B”, “C”, “D”, or “E”.
1.
Which of the following represent a sponsorship proposal pricing strategy?
a.
Cost Plus
b.
Competitive Market Strategy
c.
Relative Value
d.
A & C
e.
A, B & C
2.
Which of the following is a common sponsorship platform?
3.
Which of the following was discussed as one of the steps/procedures for developing a
sponsorship proposal?
4.
Which of the following was discussed as a key step for developing a sponsorship
proposal related to matching each sponsor with other sponsors, products, and
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- Spring '11
- burden
- Marketing, Microeconomics, 2008 Summer Olympics, competitive market strategy
-
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