SMGT 4336 Sponsorship Lecture Exercise Spring 2011

SMGT 4336 Sponsorship Lecture Exercise Spring 2011 - S MGT...

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Test 3, Spring 2011. Sponsorship Lecture Exercise - Multiple Choice. Select the most appropriate answer “A”, “B”, “C”, “D”, or “E”. 1. Which of the following represent a sponsorship proposal pricing strategy? a. Cost Plus b. Competitive Market Strategy c. Relative Value d. e. 2. Which of the following is a common sponsorship platform? a. Individual Athletes B. Facilities C. Events D. Teams d. All of the above 3. Which of the following was discussed as one of the steps/procedures for developing a sponsorship proposal? a. develop inventory list b. develop client base c. develop a competitive market strategy d. All of the above e. 4. Which of the following was discussed as a key step for developing a sponsorship proposal related to matching each sponsor with other sponsors, products, and corporate image? a. develop appropriate sponsor mix b. develop inventory list c. develop client base d. develop a competitive market strategy
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This note was uploaded on 06/05/2011 for the course SMGT 4336 taught by Professor Burden during the Spring '11 term at Georgia Southern University .

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SMGT 4336 Sponsorship Lecture Exercise Spring 2011 - S MGT...

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