SMGT 4336 Sponsorships Lecture Notes spring 2011

SMGT 4336 Sponsorships Lecture Notes spring 2011 -...

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Sponsorship & Sport Business Operations Objective: Awareness / Knowledge of the 6 steps in developing sponsorship proposals
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Sponsorship & Sport Business Operations What comes to mind when you hear/ see? Staples Hanes
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events-facilities-personalities
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Sponsorship & Sport Business Operations Remember direct, indirect & supportive businesses. No matter-sponsorship has a place in SPORTS!
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As you are aware. .. Sponsorship seeks to enhance company message by association ... with an event, team or individual Perceived as an endorsement Message is more subtle than overt advertisement. http://www.sports-sponsorship.co.uk/sponsorship.htm
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Backfires?
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Backfires? Ben/Tiger/ Imus
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Imus Procter & Gamble Staples Tiger Gatorade AT&T Accenture Ben PLB -Big Ben’s Beef Jerky Posted April 11th, 2007 by Wayne Friedman Sponsors drop out
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These are not the first to lose their sponsorship deals!
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But, also…KEY Endorser Sponsor: Lost sponsorship because EARVIN "MAGIC" JOHNSON Converse, Pepsi Contracted HIV O.J. SIMPSON Hertz Charged with double murder MARTINA HINGIS Sergio Tacchini Badmouthed company merchandise LATRELL SPREWELL Converse Choked his coach KOBE BRYANT McDonald's Charged with sexual assault
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Focus on “how to”
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SMGT 4336 Sponsorships Lecture Notes spring 2011 -...

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