SMGT 4336 SPRING 2011lecture Introduction Study

SMGT 4336 SPRING 2011lecture Introduction Study -...

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Operational side of sport generating revenues growing your business protecting your investment Sport is big business!
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Today Introduction to SBO – via NBA Topical Outline Define SBO
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SBO (introduction) THROUGH THE EYES OF THE NBA & ITS COMMISSIONER Growing & Protecting the Business
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SMGT 4336 SPORT BUSINESS OPERATIONS An Icon… An Icon… Or Imitation? Or Imitation? ICON! ICON!
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He means “business” http://www.chron.com/content/chronicle/sports/special/barriers/stern.html Commissioner of NBA Commissioner of NBA since 1984 since 1984 League office legal League office legal counsel 1978 counsel 1978 Law degree Columbia, Law degree Columbia, 1966 1966 Graduated Rutgers Graduated Rutgers 1963 1963 Born in 1942 Born in 1942 Who is this person? David Stern
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WHY DO YOU THINK STERN IS CONSIDERED BY MANY TO BE THE BEST COMMISSIONER EVER?
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Ok-Why is Stern held in such high regard today?
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Stern 7 franchises international offices WNBA 1997 Dream Team 1992 Games in Europe/ Japan International Players NBDL NBA & WNBA websites NBA-TV (first of kind) Constant labor/ personnel issues
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transformed the NBA from a league on the verge of bankruptcy into a profitable, global brand …through smart marketing and shrewd financial innovations like the salary cap http://www.askmen.com/celebs/men/business_politics/50_david_stern.html
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Do you remember some of the incidences/ controversies that have occurred under Stern’s watch? Some good, some bad! Let’s see!
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He means business- Remember? Angry David's Stern justice - Suspends 4 for mayhem (Jackson, Johnson, O’Neal, Artest BY MITCH LAWRENCE DAILY NEWS SPORTS WRITER Originally published on November 21, 2004
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So, how do you protect the brand?
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NBA's New Ball Gets Bounced by Commissioner NBA's New Basketball Gone! Submitted by bizgrrl on Thu, 2006/12/21 - 3:39pm. Spalding fails to deliver an acceptable " microfiber composite " basketball. "Stern told The New York Times last week the league should have sought more input from players before introducing the new ball."
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NBA Player Dress Code Players are Players are required to required to Wear Wear Business Business Casual attire Casual attire Whenever Whenever they are they are engaged engaged in team or in team or league league business. business. 2005 2005 K. Garnett K. Garnett
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He means business http://www.chron.com/content/chronicle/sports/special/barriers/stern.html In 1980, 75% of NBA teams - losing money Drug use –rampant! NBA Finals, -barely a blip on the screen in terms of TV ratings.
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NBA How Do You Turn This Situation Around?
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He means business Market the (80’s) league's stars, --- Julius Erving, Earvin "Magic”Johnson and Larry Bird.
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SMGT 4336 SPRING 2011lecture Introduction Study -...

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