UNIT 17 NOTES

UNIT 17 NOTES - Introduction to Journalism Dr Fred Blevens Unit 17 History of Public Relations What IS Public Relations Is Is Is Is Is Is it it it

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1 Introduction to Journalism Dr. Fred Blevens Unit 17: History of Public Relations What IS Public Relations ± Is it when you sell yourself in a job interview? ± Is it when you’re handing out fliers on the oval? ± Is it when you’re the life of the party? ± Is it when you plan your sorority’s social events? ± Is it “putting the best face on things”? ± Is it “casting a group in the best possible light”? IT IS NONE OF THOSE THINGS
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2 4 Characteristics of PR ± PR is STRATEGIC communication ± Planning, long-term focus, insight into audience ± PR is never neutral (or balanced) ± All public communication has consequences ± Messages are sent into the public sphere ± Audiences interact with those messages ± It makes culture by making meanings ± It has the potential to educate . . . or mislead ± It has the potential to enlighten . . . or confuse ± PR is persuasive communication ± PR is monitoring of the environment Traditional History Fails PR ± It does not employ a critical perspective
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This note was uploaded on 06/05/2011 for the course MMC 3602 taught by Professor Suris during the Spring '10 term at FIU.

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UNIT 17 NOTES - Introduction to Journalism Dr Fred Blevens Unit 17 History of Public Relations What IS Public Relations Is Is Is Is Is Is it it it

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