This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: 0.29 Kurtosis 2.92 Coef . of Variability 1.64 Minimum-38.08 Maximum 75.7 Mean Std. Error 0.87 a. The average profit with a $14 mil ion advertising budget would be $11.8 mil ion. b. According to the decision table they should in invest $18 mil ion into advertising to maximize profit. Advertising cost (13.00) Advertising cost (18.00) Advertising cost (23.00) 11.73 11.91 11.78 1 2 3 Trend Chart Overlay Chart Forecast Chart...
View Full Document