Busi. 410 HW 2 Q5

Busi. 410 HW 2 Q5 - 0.29 Kurtosis 2.92 Coef of Variability...

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INPUTS Years for game deve 2 Cost for game devel 8 Sigma 0.05 DECISIONS Advertising cost 23 CALCULATIONS Mean sales in year 1 12.4 Actual sales in year 0 Mean sales in year 2 0 Actual sales in year 0 Mean sales in year 3 0 Actual sales in year 0 Mean sales in year 4 0 Actual sales in year 0 Total cost of game d 16 Total cost 39 Forecast: Total profit Statistic Forecast values Trials 500 Base Case -18.13 PERFORMANCE MEASURES Mean 11.8 Total profit -26.6 Median 9.66 Mode '--- Standard Deviation 19.39 Variance 375.9 Skewness
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Unformatted text preview: 0.29 Kurtosis 2.92 Coef . of Variability 1.64 Minimum-38.08 Maximum 75.7 Mean Std. Error 0.87 a. The average profit with a $14 mil ion advertising budget would be $11.8 mil ion. b. According to the decision table they should in invest $18 mil ion into advertising to maximize profit. Advertising cost (13.00) Advertising cost (18.00) Advertising cost (23.00) 11.73 11.91 11.78 1 2 3 Trend Chart Overlay Chart Forecast Chart...
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Busi. 410 HW 2 Q5 - 0.29 Kurtosis 2.92 Coef of Variability...

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