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Unformatted text preview: out t-shirts and inviting them to a weekly book discussion in a local store. o Promotional: We could place a couple radio spots to announce the days we will be in front of the library. o Costs: *view guerilla powerpoint* We make 500 T-shirts costing $4 per shirt. . totaling $2,000 Paper machete statues contest from old periodicals to attract teachers o Details: Send out the information to every school and allow each school to make 2, Winning school receives a generous book donation to the library. The purpose of this event is to get teachers engaged with our brand. To let them know Half Price Books is an experience. Display the paper machete at the local mall o Promotional: Take out some poster spots in the mall to advertise whats going to be going on in the next couple weeks. Then send notices to the participating schools and teachers o Costs: OOH mall billboards and rent floor space, probably$5,000 for promotion of the event, judges, and prizes...
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- Spring '11