doc 3 - Writing for Broadcast Radio Style Class Notes 7...

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Class Notes, 7 February Writing for Broadcast Radio Style
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Class Notes, 7 February Consumer Behavior Personal Characteristics Social Factors Personal Elements
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Class Notes, 7 February Personal Characteristics Cultural Factors Subcultures Social Class Upper Class Middle Class Lower Class
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Class Notes, 7 February Social Factors Status Family Reference Groups
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Class Notes, 7 February Personal Elements Age and Life Cycle Occupation Lifestyle Values
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Class Notes, 7 February MOTIVATION Maslow’s Hierarchy of Needs Categories of Appeals Emotional Rational Moral Other Features and Benefits
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Class Notes, 7 February Maslow’s Hierarchy of Needs Physiological Needs (hunger, thirst) Safety Needs (security, protection) Social Needs (belong, love) Esteem Needs (recognition, status) Self-Actualization (self-development)
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Class Notes, 7 February Categories of Appeals Emotional Rational Moral Other Humor Celebrity Five Senses
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Class Notes, 7 February Features and Benefits Feature What the Brochure Says Benefits What the Copywriter Says
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doc 3 - Writing for Broadcast Radio Style Class Notes 7...

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