doc 4 - Writing for Broadcast The Radio Commercial Class...

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Class Notes, 21 February Writing for Broadcast The Radio Commercial
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Class Notes, 21 February Strengths of Radio Flexible Intrusive Mobile Targets
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Class Notes, 21 February Flexible Ability for an ad to get on the air quickly. Can make changes in copy at the last minute. Up-to-the minute information can be included. Same advertiser can quickly have different copy for ads. Example: FOX’s “24 Hours.” Strengths of Radio
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Class Notes, 21 February Strengths of Radio Intrusive Radio is everywhere. Can create interest where there was none before. Listeners can hear radio while involved in other activities. Some formats (i.e., News/Talk) are more intrusive than others because listeners pay more attention. Established personalities can sell the best because types of ads are most memorable.
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Strengths of Radio Mobile Radio can go anywhere. Listening occurs in the car (most listened), at home, at work. Listeners can be reached for selling products where
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doc 4 - Writing for Broadcast The Radio Commercial Class...

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