Doc 5 - Writing for Broadcast The TV Spot Class Notes 28 March Types of TV/Cable Spots Problem Solution Demonstration Situation Spokesperson

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Class Notes, 28 March Writing for Broadcast The TV Spot
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Class Notes, 28 March Types of TV/Cable Spots Problem Solution Demonstration Situation Spokesperson Product-as-Star Direct Response Variations
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Class Notes, 28 March Basic Information TV spots can be Hard or Soft sell. Hard sell is a direct approach/selling of the product Soft sell uses understated, suggestive approaches. Almost all spots include a problem, solution and result. Style and approach are the same as describing the technique, format or structure of a spot. Types of TV/Cable Spots
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Class Notes, 28 March One of the most popular approaches used. Works best when the qualities of the product are shown. Situation can be part of the spot, but secondary to the problem-solution. The problem must be believable. The target must be able to relate to it. Product has to be a realistic solution to the problem. Name of the product must be identified clearly. Types of TV/Cable Spots Problem-Solution Approach
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Class Notes, 28 March Product must be shown as a solution and the solution must show the user experiencing the benefits. This MUST be the high point of the spot. Demonstration of benefits must relate to items familiar to the target. Types of TV/Cable Spots Problem-Solution Approach
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One of the top types of ads shown because it allows TV to do what it does best visually show the product being used. If correctly done, it will involve the viewer in the message and provide reasons to buy/use. Be certain the significance for demonstrating the product is clear to the viewer. If difficult to understand, explain what you’re doing, then do it. Get to the point quickly.
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This note was uploaded on 06/07/2011 for the course MMC 2335 taught by Professor Debonis during the Spring '11 term at Georgia Southern University .

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Doc 5 - Writing for Broadcast The TV Spot Class Notes 28 March Types of TV/Cable Spots Problem Solution Demonstration Situation Spokesperson

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