RelativeResourceManager.

RelativeResourceManager. - Writing for Broadcast The TV...

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Class Notes, 21 March Writing for Broadcast The TV Spot
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Class Notes, 21 March Strengths of TV/Cable/ADS Most Persuasive Credible Intrusive Glamorous Narrowcast (Cable) Inexpensive (Cable)
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Class Notes, 21 March Most Persuasive Ability to engage sight, sound, motion and color. Allows for demonstration of a product, engage emotions and show product features. Strengths of TV/Cable
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Class Notes, 21 March Strengths of TV Credible TV ads are believed more than ads on other media. Probably because rely on TV more for news and entertainment. Possibly because of persusasive elements.
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Class Notes, 21 March Strengths of TV Intrusive Like radio, TV/Cable is everywhere and hard to avoid. People talk about TV/Cable ads. Top prices are paid for compelling “stories.”
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Class Notes, 21 March Strengths of TV Glamorous Gives advertisers a feeling of importance and association with entertainment business. Because of glamour , local advertisers will do their own ads.
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Class Notes, 21 March Strengths of Cable Narrowcast Variety of formats (i.e., all sports, all comedy) which appeal to specialized audiences. Advertisers can buy time in programs focused on narrowly defined audiences, much like radio.
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Class Notes, 21 March Strengths of Cable Inexpensive Much less expensive than TV. Availabilities are much greater than TV. Local advertisers can buy time on “TV” they could not otherwise afford on TV without wasting audience (i.e., Statesboro advertiser).
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Class Notes, 21 March Weaknesses of TV/Cable/ADS Expensive (TV) Cluttered Low Ratings (Cable) Cable/ADS Differentiation
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Class Notes, 21 March Weaknesses of TV Expensive Only largest, national advertisers can afford to
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This note was uploaded on 06/07/2011 for the course MMC 2335 taught by Professor Debonis during the Spring '11 term at Georgia Southern University .

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RelativeResourceManager. - Writing for Broadcast The TV...

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