RelativeResourceManager

RelativeResourceManager - MMC 2335 Class Notes Class Notes...

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MMC 2335 Class Notes Class Notes, 24 January 2011
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The Broadcast Copywriter Key Terms Commercial Copy Copywriter Decoding Encoding Feedback Media Message Noise Receiver News Reporter News Writer PSA Response Salesperson Sender Spot Station Promo Traffic Web Master Writer Class Notes, 24 January 2011
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There are 11,280 commercial radio stations in the U.S. In 2010, there are 1,393 commercial TV stations. From the NAA, as of 2008, there were 1,408 Daily newspapers and 902 Sunday newspapers. In 2007, 85.5 million (55.4% of all U.S. adults) read a Sunday paper; in 1998, the percentage was 68.2%. In January 2004, Nielsen Media reported Internet newspaper readership at 41 million. By April 2010, the number had climbed to 69 million. The TVB says that over $32 Billion was spent on Television advertising January September 2010. Class Notes, 24 January 2011
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Key Survival Points for a Copywriter Curiosity Discipline Ability to Use and Understand Computers Knowledge of the Language Knowledge of the Media Good Taste Creativity Class Notes, 24 January 2011
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Class Notes, 24 January 2011
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Why Radio? Class Notes, 24 January 2011
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RelativeResourceManager - MMC 2335 Class Notes Class Notes...

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