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POLS Review 2 - Review Sheet 2 Public Opinion Sampling Is a...

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Review Sheet 2 Public Opinion * Sampling: * Is a method used to determine how the public feels about a certain topic or issue. The best way to determine this information is to do random sampling. * From mathematical probability theory we know that a randomly drawn sample of a population will reflect the distribution of the total population. * The key of sampling is that each person has an equal chance of being selected. * Margin of Error: * An amount (usually small) that is allowed for in case of miscalculation or change of circumstances. * Direction in Polling: * Intensity in Polling: * Measuring Intensity * Source: USA Today, Sample 1003 Adults, Margin of Error +/- 3% * “Would you favor or oppose a law that would allow homosexual couples to legally get married, or do you not have an opinion either way? Would you favor/oppose that law strongly or only moderately?” * Favor strongly 16% * Favor moderately 8% * Oppose moderately 9% * Oppose strongly 44% * No opinion 23% * Who are main agents of political socialization? * Political socialization is an idea concerning the study of the developmental processes by which children and adolescents acquire political cognition, attitudes and behaviors. * The Agents of Socialization are the influences in one degree or another on an individual's political opinions: Family, Media, Friends, Teachers, Religion, Race, Gender, Age and Geography * What is party identification? * Party identification is a psychological attachment toward a political party that tends to influence a person's decisions on social, economic and political issues. A person who identifies with a particular political party is called a partisan. * Typically formed between the ages of 18 and 24, and is generally stable after that. It is a psychological attachment that most Americans develop towards a political party. * Closed ended questions: * Closed ended questions are those questions, which can be answered finitely by either “yes” or “no.” Also known as dichotomous or saturated type questions. Closed-ended questions can include presuming, probing, or leading questions. By definition, these questions are restrictive and can be answered in a few words. * Pros: Quick and require little time investment, just the answer. * Cons: Incomplete responses, requires more time with inarticulate users, can be leading and hence irritating or even threatening to user, can result in misleading assumptions and or conclusions about the user’s information need; discourages disclosure.
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* Ex: Can I help You; yes or no response please and thank you. * Open ended questions: * Open-ended questions are those questions that will solicit additional information from the inquirer. Sometimes called infinite response or unsaturated type questions. By definition, they are broad and require more than one or two word responses.
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