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Click to edit Master subtitle style 6/5/11 MIRACLE’S NEW MIRACLE ANTI AGING PRODUCTS
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Click to edit Master subtitle style 6/5/11 Prepared by P reetham, Paul N eha, Nagraj K elvin Prepared for PNK MIRACLE MANASSAS, VA
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6/5/11 PNK Miracle’s new range of ANTI AGING PRODUCTS The purpose of this business plan is to add a new line of Anti Aging products to already existing beauty products of PNK Miracle and solicit support and approval from higher management to bring this plan into action. The report will do the following:
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6/5/11 SWOT Analysis The strength of PNK Miracle is that it is a market leader in beauty segment and is backed by strong finances. We should try to maintain its strengths and build leverage around this. One of its major weaknesses is, its products are priced slightly higher than competitor’s brands. We have tried to remedy this by using a price
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6/5/11 Target Market Segmentation Market for Anti Aging skin care products is huge. With the aging population, target market for such products will continue to expand. We will target women between ages of 25- 35. This segment will further be subdivided on basis of first time users and users of other brands.
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6/5/11 Marketing Strategies A mix of promotional strategies will be used for these products. Use of mass media by placing advertisements in print and electronic media will help us reaching a large number of audiences. Company will also offer live skincare consultation for more personalized experience. Use of real life models from the test group and celebrity
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6/5/11 Introduction: The Miracle brand is positioned as a brand that celebrates beauty within and outside. The brand worldwide uses a tag line “WE LOVE OUR SKIN”. Miracle believes that looking good and feeling good are inseparable. Loving the skin we are in is the most beautiful feeling of all. Miracle researchers and scientists have
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6/5/11 Introduction Cont: It is believed that the Americans are obsessed with anti aging concepts because the number of men and women put together who buy anti aging products is more than 9 million. (“Statistics on”). Anti aging alone in the medical field has become a multi billion dollar industry. According to a survey released by
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6/5/11 Environmental Scan: The skin is the largest organ in the human body and therefore should deserve all the care that we could give to keep it healthy. As we age, the skin is showing the most visible signs of aging. Skin care products are a fast moving market because they meet the desire of people to prevent premature skin aging. Men and women are often willing to try a new product on the market in hopes of finding the best
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This note was uploaded on 06/05/2011 for the course MGMT 511 taught by Professor Khalli during the Spring '11 term at Northern Virginia.

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Presentation1.GROUP - MIRACLES NEW MIRACLE Click to edit...

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