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mar - appealing that the first Kindle It relates to...

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February 5, 2010 MAR “Kindle 2: More that just a Pretty Face” Business Week. Com By: Reena Jana Amazon has come out with the sister device to the Kindle, an electronic reader where the consumer can virtually download up to 230,000 books for about $9.99 a book. The Kindle 2 seems to be more appealing to the consumer’s eyes with an ultra-sleek, tablet-like object with smooth, rounded edges and keys. Chief Executive of Amazon believes that consumers will prefer to use the Kindle over using the average computer screen, and competitor’s e-reader, or ink. Not only do the producers of the Kindle feel that it is physically appealing to the consumers, they also feel that they have numerous competitive advantages over not only products in their direct market but also products in indirect markets such as computers and printing services. This article hugely ties into that is learned in Marketing because first the Kindle 2 is more
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Unformatted text preview: appealing that the first Kindle. It relates to Customer Relationship Management due to the fact that Amazon’s overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service. Amazon took heed of the comments made by consumers such as the first Kindle was too chunky or the angular lines were not appealing. They then innovated the Kindle 2 to address these concerns by their consumers. Also this relates because it has competitive advantage all over the article. All throughout the article they had mentioned numerous reasons why their product is better than others. Some of those reasons include the hardware being more advanced than others, the reader being better or the link being built into the product....
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