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Unformatted text preview: appealing that the first Kindle. It relates to Customer Relationship Management due to the fact that Amazons overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service. Amazon took heed of the comments made by consumers such as the first Kindle was too chunky or the angular lines were not appealing. They then innovated the Kindle 2 to address these concerns by their consumers. Also this relates because it has competitive advantage all over the article. All throughout the article they had mentioned numerous reasons why their product is better than others. Some of those reasons include the hardware being more advanced than others, the reader being better or the link being built into the product....
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This note was uploaded on 06/05/2011 for the course BUS 101 taught by Professor T.mcgee during the Spring '08 term at FSU.
- Spring '08