The Environment and Corporate Culture.Chapter 3

The Environment and - The Environment and Corporate Culture Chapter 3 Objectives Describe the general and task environments and the dimensions of

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The Environment and Corporate Culture Chapter 3
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Objectives Describe the general and task environments and the dimensions of each Explain how organizations adapt to an uncertain environment Define corporate culture Explain organizational symbols, stories, heroes, slogans, and ceremonies Describe how corporate culture relates to the environment
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The External Environment Organizational Environment- All elements outside the organization’s boundaries that have the potential to affect the organization General Environment- The layer of the external environment that affects the organization indirectly Task environment- The layer of the external environment that directly influences the organization’s operations and performance Internal Environment- The environment within the organization’s boundaries. Exhibit 3.1
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General Environment The General environment is the outer layer that is widely dispersed and affects organizations indirectly. It includes international, technological, sociocultural, economic, legal/political, factors that influence all organizations about equally. These events do not directly change day-to- day operations, but they do affect all organizations eventually.
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General Environment: The International Dimension of the external environment represents events originating in foreign countries. Today , every company must think internationally. Managers who are used to thinking only about the domestic environment must learn new rules to cope with goods, services, and ideas circulating around the globe
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General Environment The technological dimension includes scientific and technological advancement in a specific industry as well as in society at large In recent years, the most striking advances have been in the computer industry Millions of households own personal computers and have access to the the Internet
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General Environment The sociocultural dimension of the general environment represents the demographic characteristics as well as the norms,customs, and values of the general population. Important sociocultural characteristic are geographical distribution and population density, age, and education levels. Today’s demographic profiles are the foundation of tomorrow’s workforce and consumers
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General Environment The economic dimension represent the general economic health of the country or region in which the organization operates Consumer purchasing power, the unemployment rate , the interest rates are part of an organization’s economic environment.
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General Environment The legal-political dimension includes government regulations at the local, state, and the federal levels as well as political activities designed to influence company behavior
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Task Environment The Task Environment includes those sectors that have a direct working relationship with the organization: Customers Competitors Suppliers Labor market
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Task Environment Customers- People and organizations in the environment who acquire goods or services from the organization Competitors
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This note was uploaded on 06/05/2011 for the course MANAGMENT 25 taught by Professor Fu during the Spring '11 term at Asbury.

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The Environment and - The Environment and Corporate Culture Chapter 3 Objectives Describe the general and task environments and the dimensions of

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