Using Structural Design to Achieve Strategic Goals

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    Using Structural Design to  Achieve Strategic Goals Chapter 11
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    The Horizontal Organization Many companies are recognizing  that  traditional vertical organization structures  are ineffective in today’s fast-changing  environment . Managers are working to  transform their organizations into more flexible  systems that emphasize rapid response and  customer focus. In general, the trend is toward  breaking down barriers between departments,  and many companies are moving  toward  horizontal structures based on work processes  rather than departmental functions.
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    The Need for Coordination As organizations grow and evolve, two things  happen.  First , new positions and departments  are added to deal with factors in the external  environment or new strategic needs.  Second senior managers have to find a way to tie all of  these departments together
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    The Need for Coordination Coordination refers to the quality of collaboration across departments Without coordination, a company’s left hand  will not act in concert with the right hand,  causing problems and conflicts.
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    Task forces, Teams, and Project  Management A task force  is a temporary team or committee  designed to solve a short-term  problem  involving several departments.  A team  is a  group of participants from several departments  who meet regularly to solve ongoing problems  of common interest. A project manager  is a person who is  responsible for coordinating the activities of  several departments for the completion of a  specific project
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    Reengineering Reengineering involves a complete rethinking  and transformation of key business processes,  leading to strong horizontal coordination and  greater flexibility in responding to changes in  the environment. Reengineering basically means starting over, throwing out all the notions of how work was done and deciding how it can best be done now.
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    Reengineering Reengineering can lead to stunning results,  but like all business ideas, it has its  drawbacks/ expensive, time consuming,  painful/. It seems best suited to companies  that are facing serious competitive threats  
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    Traditional versus Learning  Organizations The increasing  shift toward more horizontal 
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