Using Structural Design to Achieve Strategic Goals

Using Structural Design to Achieve Strategic Goals - Using...

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Unformatted text preview: Using Structural Design to Achieve Strategic Goals Chapter 11 The Horizontal Organization Many companies are recognizing that traditional vertical organization structures are ineffective in today’s fast-changing environment . Managers are working to transform their organizations into more flexible systems that emphasize rapid response and customer focus. In general, the trend is toward breaking down barriers between departments, and many companies are moving toward horizontal structures based on work processes rather than departmental functions. The Need for Coordination As organizations grow and evolve, two things happen. First , new positions and departments are added to deal with factors in the external environment or new strategic needs. Second , senior managers have to find a way to tie all of these departments together The Need for Coordination Coordination refers to the quality of collaboration across departments Without coordination, a company’s left hand will not act in concert with the right hand, causing problems and conflicts. Task forces, Teams, and Project Management A task force is a temporary team or committee designed to solve a short-term problem involving several departments. A team is a group of participants from several departments who meet regularly to solve ongoing problems of common interest. A project manager is a person who is responsible for coordinating the activities of several departments for the completion of a specific project Reengineering Reengineering involves a complete rethinking and transformation of key business processes, leading to strong horizontal coordination and greater flexibility in responding to changes in the environment. Reengineering basically means starting over, throwing out all the notions of how work was done and deciding how it can best be done now. Reengineering Reengineering can lead to stunning results, but like all business ideas, it has its drawbacks/ expensive, time consuming, painful/. It seems best suited to companies that are facing serious competitive threats Traditional versus Learning Organizations The increasing shift toward more horizontal...
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This note was uploaded on 06/05/2011 for the course MANAGMENT 25 taught by Professor Fu during the Spring '11 term at Asbury.

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Using Structural Design to Achieve Strategic Goals - Using...

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