Case Study

Case Study - Running head: WDA BUSSINESS MODELS WDA...

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Running head: WDA BUSSINESS MODELS 1 Antonio Perezcastillo Devry University School of Management Wireless Devices and Applications Mrs. Canes 02/13/2011
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Running head: WDA BUSSINESS MODELS 2 Abstract When you go shopping at a Wall-Mart, eating at a restaurant, or pump gas at a gas station, do you ever stop and think about how that business operates? In our everyday life we utilize businesses to conduct common task. Imagine your local grocery store stopped functioning or went bankrupt, what would happen? That is why there are processes that help managers run a successful company such as AT&T; Verizon and Sprint. These companies have made business connections with other companies, which have allowed them to be privy to cutting edge technology in the wireless phone industry, such as Apple, and IBM, Microsoft etc. Coupling with these companies has allowed AT&T, Verizon and Sprint to be among the first companies to offer such a phone as I phone, Android and Windows Mobile. (cnet, 2005)
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Running head: WDA BUSSINESS MODELS 3 is one of the best companies in the industry because of its competitive prices, knowledgeable and friendly customer service, comparable rate plans, and up to date technology. In order to even begin to function as a serious business in this industry you have to be knowledgeable of your consumers and the demand of each of the different groups. Also the technology you offer has to be up to date and the prices have to fit in with the economy. The I-phone is a great product to examine when observing the key success factors for operating a business in this industry. With this particular product the target group was people who want to be able to store information, be entertained, and communicate, on the go. This target group includes many different types of social groups of people such as professionals, students, entrepreneurs, corporate people, and others. This phone as all but revolutionized the industry, and has allowed other companies to get on the band wagon, for a small fee any company that has a service they wish to provide or advertise can jump on the band wagon, and for a fee can have an application created to be put on the phone. Just recently State Farm Insurance had an application added to the I phone, (State Farm.com, 2011) it is a claims application, in the event that you are in an accident and have your phone with you not only can you call the police, but you can also take pictures, and start the claims processes without an agent present, this cuts down on the number of agents in the field, but it also allows State Farm to be on the cutting edge of technology, and saves us the customer the trouble of having to wait for an onsite agent. The type of technology that is offered on this phone has allowed AT&T to couple there business with many others that are trying to not only stay in the game, but actually win. When strategizing a plan to create such a wonderful product Apple came up with a great idea, to target
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This note was uploaded on 06/05/2011 for the course MBA 2311 taught by Professor Unk during the Spring '11 term at DeVry NY.

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Case Study - Running head: WDA BUSSINESS MODELS WDA...

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