CMN103 2010-03-09

CMN103 2010-03-09 - C MN103 Stereotype Change o Conversion...

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CMN103 2010-03-09 Stereotype Change o Conversion model: Expectations for a social group changes via interaction with that group Single piece of data or stimuli causes change Change occurs in an all-or-none fashion Change occurs relatively suddenly o Bookkeeping model Change happens incrementally Mental score card tallies consistent information versus inconsistent experiences Stereotype changes when inconsistent experiences outnumber consistent ones Strength of stereotype matters o Subtyping model: Stereotype resistance Model focuses on resisting stereotype change, more so than stereotype change Inconsistent evidence placed in distinct subtype of atypical group members Fence off inconsistent from consistent Multiple instances of subtyping can change stereotypes o Exemplar/prototype model: Basing stereotype on one prototypical representation Representative examples affect stereotypes Adding different exemplars can cause change
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