CMN103 2010-03-09

CMN103 2010-03-09 - C MN103 2010-03-09 Stereotype Change o...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CMN103 2010-03-09 Stereotype Change o Conversion model: Expectations for a social group changes via interaction with that group Single piece of data or stimuli causes change Change occurs in an all-or-none fashion Change occurs relatively suddenly o Bookkeeping model Change happens incrementally Mental score card tallies consistent information versus inconsistent experiences Stereotype changes when inconsistent experiences outnumber consistent ones Strength of stereotype matters o Subtyping model: Stereotype resistance Model focuses on resisting stereotype change, more so than stereotype change Inconsistent evidence placed in distinct subtype of atypical group members Fence off inconsistent from consistent Multiple instances of subtyping can change stereotypes o Exemplar/prototype model: Basing stereotype on one prototypical representation Representative examples affect stereotypes Adding different exemplars can cause change
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/06/2011 for the course CMN 103 taught by Professor Palomares during the Spring '08 term at UC Davis.

Page1 / 2

CMN103 2010-03-09 - C MN103 2010-03-09 Stereotype Change o...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online