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vocabulary to use

vocabulary to use - embarrass you or your organization...

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vocabulary to use. Even if you do not know your readers personally, you should try to create a profile of them. For example, if readers of your brochure are police officers responsible for purchases, you know that they share a police background and a common responsibility for approving expenditures. Your writing might also be read by people you never intended as your audience: managers and executives in your organization, or the public or the press. Avoid writing anything that will
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Unformatted text preview: embarrass you or your organization. Often, you will write for people from different cultures or whose native language is different from yours. These readers will react differently to the design, organization, and writing style of documents than will people from your own culture. Therefore, you will need to consider these cultural differences as you write....
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