Assignment_Week_3_05-16-2010_1

Assignment_Week_3_05-16-2010_1 - Starbucks in Korea Roland...

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Starbucks in Korea Roland Agustin,Jr SOC101: Introduction to Sociology Wendell Johnson 05/17/2010
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Starbucks in Korea When Starbucks decided to look into expanding in South Korea they had to make a decision about how they would incorporate their company values. South Korea’s culture is based on more a hierarchical environment and Starbucks organizational structure is based more on equality and teamwork. “The company had to decide if it should change its organization structure to be hierarchical to ‘fit’ South Korea’s national culture, or remain the same to maintain its core values” ( Knowledge@W.P . Carey, 2007 para. 5). Starbucks created ways to keep its core values and integrate them into South Korea’s values all the while trying to preserve the country’s culture. One of the things that the South Korean employees were not used to was calling each other by their first name. In South Korea, ” No one would think of calling an older person by their first name” (PBS, 2010 para. 2). As not to disrespect this part of South Korean culture Starbucks decided that, “managers give every Korean employee an
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This note was uploaded on 06/06/2011 for the course SOCIOLOGY 312 taught by Professor Thomas during the Summer '10 term at Ashford University.

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Assignment_Week_3_05-16-2010_1 - Starbucks in Korea Roland...

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