OfficeStar Data (Bass Forecasting, Calibrated)

OfficeStar Data (Bass Forecasting, Calibrated) - Period /...

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Bass Parameters Total Market Potential 5000 Total number of potential adopters before pe 100 Total number of actual adopters before perio Market Growth Rate 2.0% Growth rate of the market potential. Market Price Elasticity 0.0% Percentage increase of market potential with Advertising Coefficient 0.7% Percentage increase in speed of market pene Price Coefficient 1.5% Percentage increase in speed of market pene Forecasting Scenario Scenario labels, total market potentials, and parameters p and q, used for different fo Scenario Cassette deck Total Market Potential 5000 5000 5000 Parameter p 0.0031 0.0125 0.0136 Parameter q 0.2532 0.2272 0.2949 Past Data, Price and Advertising Data Adoptions per period, and relative price and advertising levels By default, relative price and relative advertising are set to 1.0 in the first period
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Unformatted text preview: Period / Data Relative Price 1 70 120 1.00 1.00 2 125 245 0.99 1.01 3 100 345 0.98 1.02 4 164 509 0.97 1.03 5 210 719 0.96 1.04 6 265 984 0.95 1.05 7 330 1314 0.94 1.06 8 395 1709 0.93 1.07 9 450 2159 0.92 1.08 10 400 2559 0.91 1.09 11 0.90 1.10 12 0.90 1.12 13 0.89 1.13 14 0.88 1.12 15 0.87 1.10 16 0.86 1.08 17 0.85 1.05 18 0.84 1.03 19 0.83 1.01 20 0.83 0.99 21 0.82 0.97 22 0.81 0.95 23 0.80 0.93 24 0.79 0.92 25 0.79 0.90 Market Penetration Before Period 1 Personal Computer (PC) Estimated From Past Data Adoptions/ Period Cumulated Adoptions Relative Advertising eriod 1. od 1. h a 1% decrease in price. etration with a 1% increase in advertising. etration with a 1% decrease in price. orecasting scenario....
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OfficeStar Data (Bass Forecasting, Calibrated) - Period /...

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