OfficeStar Data (CLV) - Active Customers 75 25 0 Warm...

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Segment Description Segment labels and number of customers currently in each segment. Gross margins relate to current period, while marketing costs are anticipated expenses for nex Active Customers 12000 $90 $25 Warm Customers 4000 $0 $15 Cold Customers 3000 $0 $10 Lost customers 6000 $0 $0 Transition Matrix Transition probabilities of customers from one segment to another across periods. Each line sums up to 100%. The very last segment represents customers who are assumed to be lost forever.
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Unformatted text preview: Active Customers 75% 25% 0% Warm Customers 30% 70% 0% Cold Customers 8% 92% Lost customers 0% 0% 0% 100% Segments / Segment description Number of customers Gross margins Marketing costs, next period Last period / Next period Active Customers Warm Customers Cold Customers Lost customers xt period based on current segment membership....
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OfficeStar Data (CLV) - Active Customers 75 25 0 Warm...

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