This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Active Customers 75% 25% 0% Warm Customers 30% 70% 0% Cold Customers 8% 92% Lost customers 0% 0% 0% 100% Segments / Segment description Number of customers Gross margins Marketing costs, next period Last period / Next period Active Customers Warm Customers Cold Customers Lost customers xt period based on current segment membership....
View Full Document
- Three '11
- Customers, Period, Markov chain