OfficeStar Data (Conjoint, Part 1) - Conjoint Study Design...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Conjoint Study Design Attributes and attribute levels of the Conjoint study. Attributes / Levels Level 1 Level 2 Level 3 Location Less than 2 miles Within 2-5 miles Within 5-10 miles Office supplies Large assortment Furniture Office furniture No furniture Computers No computers Software only Bundles Attribute levels for a full-profile, fractional design Conjoint study Attributes / Bundles Bundle 1 Bundle 2 Bundle 3 Bundle 4 Location Less than 2 miles Less than 2 miles Less than 2 miles Within 2-5 miles Office supplies Large assortment Furniture Office furniture Office furniture No furniture No furniture Computers No computers Software only Software only Respondents' Ratings Respondents' ratings for each bundle (use consistent scale, e.g., between 0 and 100) Respondents / Ratings Bundle 1 Bundle 2 Bundle 3 Bundle 4 Respondent 1 79 60 42 58 Respondent 2 96 81 73 50 Respondent 3 50 44 41 31 Respondent 4 49 45 37 49 Respondent 5 65 57 63 53 Respondent 6 86 62 58 74 Respondent 7 49 34 22 41
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/07/2011 for the course ENGENEERIN 981225 taught by Professor Blair during the Three '11 term at University of Technology, Sydney.

Page1 / 4

OfficeStar Data (Conjoint, Part 1) - Conjoint Study Design...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online