OfficeStar Data (Conjoint, Part 2) - Conjoint Study Design...

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Attributes and attribute levels of the Conjoint study. Attributes / Levels Level 1 Level 2 Level 3 Location Less than 2 miles Within 2-5 miles Within 5-10 miles Office supplies Very large assortment Large assortment Limited assortment Furniture Office furniture No furniture Computers No computers Software only Software and computers Revenue Potentials Incremental revenue potentials (possibly negative) for each attribute level, compared to the base The base product revenue is 100. The base level of each attribute (the first level by default) is indicated by a zero. Attributes / Levels Level 1 Level 2 Level 3 Location 0 10 30 Office supplies 0 5 15 Furniture 0 30 Computers 25 20 0 Respondents' Preference Partworths Respondents' preference partworths. The most preferred profiles sum up to 100, the least prefe Less than 2 miles Within 2-5 miles Within 5-10 miles Respondent 1 25 8 0 Respondent 2 47 6 0 Respondent 3 44 17 0 Respondent 4 19 10 0 Respondent 5 55 28 0 Respondent 6 39 29
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OfficeStar Data (Conjoint, Part 2) - Conjoint Study Design...

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