OfficeStar Data (Positioning) - Perceptual Data Average...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Perceptual Data Average score each brand achieves on each attribute from your sample of respondents. Attributes / Brands OfficeStar Supermarket Large choice 5.2 4.4 3.9 2.3 Low prices 2.1 4.5 2.6 4.1 Service quality 4.2 2.3 3.1 1.8 Product quality 3.7 2.6 3.1 2.9 Convenience 2.7 1.4 4.7 5.1 Preference Data Preference score data obtained for each brand from each respondent. Respondents / Brands OfficeStar Supermarket John 5 3 3 1 Mike 4 3 4 2 Lori 4 2 3 2 Mary 5 3 5 3 Radjeep 2 5 3 2 Antoine 4 3 2 2 Yoshi 3 3 4 2 Hubert 1 2 3 5 Michael 2 4 4 3 Elisabeth 2 5 4 3 Individual Respondents' Data Record attribute scores for each brand in the matrices below, using one matrix per respondent John Attributes / Brands OfficeStar Supermarket Large choice 5 4 5 2 Low prices 3 4 4 5 Service quality 3 2 5 3 Product quality 2 3 2 2 Convenience 1 1 2 4 Preference Score 5 3 3 1 Mike Attributes / Brands OfficeStar Supermarket Large choice 3 5 3 2 Low prices 1 4 2
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 6

OfficeStar Data (Positioning) - Perceptual Data Average...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online