OfficeStar Data (Resource Allocation)

OfficeStar Data (Resource Allocation) - Calibration Data...

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Base Scenario Enter effort and outcome values for the base scenario, which will be used for calibration first, and as TV ads Print ads Radio ads Internet 1000 250 100 1500 300 $3,150,000 Revenues ($000) 3500 800 250 4000 400 $8,950,000 Recommended Scenario This area will contain recommended effort and predicted outcome values. TV ads Print ads Radio ads Internet $0 Revenues ($000) $0 Costs and Gross Margins Enter observations id (e.g., respondent's name), choice and independent variables. TV ads Print ads Radio ads Internet $1,000 $1,000 $1,000 $1,000 $1,000 Revenues ($000) $1,000 $1,000 $1,000 $1,000 $1,000 Efforts and outcomes / Segments Direct marketing Total costs / Total gross margins Advertising dollars ($000) Efforts and outcomes / Segments Direct marketing Total costs / Total gross margins Advertising dollars ($000) Efforts and outcomes / Segments Direct marketing Advertising dollars ($000)
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a benchmark later. $5,800,000 $0 Total net margins Total net margins
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Unformatted text preview: Calibration Data For each segment, estimate outcomes for different levels of efforts You can use the keywords "None" (=0%), "Current effort" (=100%) and "Saturation" (=infinity) to des Effort levels / Segments Lowest effort None 0.00 None 0.00 None 0.00 Low effort 0.50 0.60 0.50 0.40 0.50 0.20 Current effort 1.00 1.00 1.00 Higher effort 1.50 1.20 1.50 1.60 1.50 1.25 Highest effort Saturation 1.40 Saturation 2.00 Saturation 1.40 Budget for TV ads Revenues from TV ads Budget for Print ads Revenues from Print ads Budget for Radio ads Revenues from Radio ads Current effort Current effort Current effort scribe effort levels None 0.00 None 0.00 0.50 0.50 0.50 0.20 1.00 1.00 1.50 2.10 1.50 1.80 Saturation 2.80 Saturation 2.10 Budget for Direct marketing Revenues from Direct marketing Budget for Internet Revenues from Internet Current effort Current effort...
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OfficeStar Data (Resource Allocation) - Calibration Data...

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