BMGT 892 - External Analysis_updated

BMGT 892 - External Analysis_updated - EXTERNAL ANALYSIS:...

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EXTERNAL ANALYSIS: THE IDENTIFICATION OF OPPORTUNITIES AND THREATS
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“To assure victory, always carefully survey the field before battle.” - Sun Tzu - Sun Tzu
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What’s the purpose of external analysis?
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External Analysis Purpose: To identify strategic opportunities & threats in an organization’s operating environment that will affect how it pursues its mission.
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What factors should be assessed in doing an external analysis?
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Requires assessment of: Industry environment Competitive structure of industry Competitive position of the company Competitiveness and position of major rivals Country/national environments in which a company  competes Wider socioeconomic/macroenvironment that may affect  company and its industry Social Governmental Legal Technological International External Analysis
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Porter’s 5 Forces What are the 5 Forces Michael Porter  discusses?
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Porter’s Five Forces Model
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Forces Shape Competition Weak  competitive force- viewed as an  opportunity  as it  allows company to earn greater profits Strong  competitive force- viewed as a  threat  as it  depresses industry profits Strength of forces may change as industry conditions  change “…the stronger each of these five forces is, the more
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BMGT 892 - External Analysis_updated - EXTERNAL ANALYSIS:...

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