BMGT 892 - Internal Analysis

BMGT 892 - Internal Analysis -...

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Internal Analysis: Resources, Capabilities,  Distinctive Competencies
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Limitations of the Competitive Forces Approach What are the limitations of the competitive forces  approach to analyzing competitive advantage?
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Limitations of the Competitive Forces Approach Assumes  resource heterogeneity  and  resource  mobility
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Comparing the RBV and the competitive forces  model How does the entry process differ between the RBV  and the competitive forces model?
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Comparing the RBV to Competitive Forces Competitive Forces RBV 1) Select an industry  with ‘structural  attractiveness’ 2) Choose strategy  based on conjecture  about competitors’  positions 3) Acquire necessary  assets – all assets can  be bought 1) Identify unique  resources 2) Decide where those  resources can gain the  highest rents 3) Determine how best  to deploy resources to  other markets
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Distinctive Competencies What is a distinctive competency?
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This note was uploaded on 06/07/2011 for the course BMGT 892 taught by Professor Donsmith during the Spring '11 term at UNL.

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BMGT 892 - Internal Analysis -...

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