MGT 892 - Business Level Strategy_2

MGT 892 - Business Level Strategy_2 - BUSINESS LEVEL...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
BUSINESS LEVEL STRATEGY & THE GROCERY INDUSTRY
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Overview Defining the business model Competitive positioning Managerial choices in competitive positioning Competitive advantage from the business model
Background image of page 2
Business Level Strategy Business level strategy = the strategic initiatives a firm  takes at the  business unit  level, which may be divided  by product or geographic distinctions and cuts across all  functions for that particular business unit.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Business-Level Strategy Firms must decide/evaluate: 1. Customer needs–     WHAT  is to be satisfied? 2. Customer groups–  WHO  is to be satisfied? 3. Distinctive competencies–  HOW  customers are to  be                     satisfied? A successful business model results from business-level strategies that create a competitive advantage over its rivals.
Background image of page 4
Business-Level Strategy First step - define the  business concept Business concept  = how the company adds value to  the customer, its  unique value proposition.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Business Concept What is Wal-Mart’s Business Concept? What is Costco’s Business Concept? What is Wholefoods’ Business Concept? What is Safeway’s Business Concept?
Background image of page 6
Customer Groups and Market Segmentation Market Segmentation- customers grouped based  on differences in needs or preferences Main Approaches to Segmenting Markets Ignore differences in segments– make product for  typical/average customer (McDonald’s, Starbucks, BIC  pens) Recognize differences between segments–  make  products that meet needs of all/most segments (GM,  Toyota, Dell) Target specific segments– focus on/serve one or two  selected segments (Mercedes, Rolex, Aldi, Trek)
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/07/2011 for the course BMGT 892 taught by Professor Donsmith during the Spring '11 term at UNL.

Page1 / 36

MGT 892 - Business Level Strategy_2 - BUSINESS LEVEL...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online