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Unformatted text preview: Benefits and Value Sought What are those subscribers, non-subscribers and clients of the firm looking for from GI Independent? There are two major values they are looking for. First value is obviously about being informed about local news. Therefore, in order to increase subscribers, it is crucial for the firm to make these values much attractive to the local community or to put another value to attract more local residents. On the other hand, non- subscribers utilize the firms website to get the value they look for. In this case, value those non- subscribers are looking for is going to be different from subscribers value, which is being informed about the local news without paying. Hence, how the firm is going to deal with those non-subscribers value would have an impact on whether they would turn to be subscribers or not. Second value is about the power GI Independent has as advertisement provider. As Jack Sheared mentioned, when it comes to local advertisements, local newspaper has a unique and...
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- Spring '11