Daimler Chrysler 9.30 Section

Daimler Chrysler 9.30 Section - DaimlerChrysler Saidi Isaac...

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Daimler Chrysler  Saidi Isaac Ron Sparks Candace Stocker Jeron Wright
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Daimler Chrysler’s Position  Daimler Chrysler is committed to achieve  consumer satisfaction among all global  auto manufacturers because of our  engineering excellence, innovative  products, and superior service. 
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The External Environment
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External Analysis Economic Factors Social Factors Political Factors Technological Factors Ecological Factors
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Industry Analysis
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Porter’s “Five Forces Model”
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Competitor Profiles Toyota
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Competitor Profiles GM Ford
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Company Profile
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Value-Chain Analysis Primary activities Secondary activities Strength and Weakness  Competitive advantage  
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Primary activities Inbound Logistics Marketing and Sales  Service marketing communications
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Secondary Activities Human Resources Management  Technology Development  Firm Infrastructure 
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Strengths And Weakness  Strong Brand names  Broaden it with models Perfect fit and leaders  Negative view of Mercedes 
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Competitive Advantages Wide variety of vehicles  Mercedes’ strong characteristics
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SWOT Analysis
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Core Issue Automakers had been losing money.  After 9/11/2001 sales of cars and trucks  dropped dramatically  Mitsubishi’s sales were             20% Chrysler’s sales were             5% Mercedes’ sales were           2% 2003
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Core Issue (cont.) How to differentiate themselves from  global competition in a meaningful,  sustainable manner.  Growth of China automobile market Developing innovative vehicles that appeal  to consumers How to remain profitable in the future
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SWOT Summary S:  W:  O:  T: 
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This note was uploaded on 06/07/2011 for the course BMGT 892 taught by Professor Donsmith during the Spring '11 term at UNL.

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Daimler Chrysler 9.30 Section - DaimlerChrysler Saidi Isaac...

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