swot-daimlerchrysler-1206206011933935-3

swot-daimlerchrysler-1206206011933935-3 - Deal of The...

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A Merger of Equal A Marriage Made In Heaven An Incompatible The Perfect Union Deal of The Century
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BACKGROUND England’s oldest marque
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Background of Daimler Gottlieb Daimler , 1834-1900 1889 – Developed engines with Wilhelm Maybach 1891 – Fredrick Simms Bought UK patent rights to Daimler’s engine 1893 – Formed a company called ‘The Daimler Motor Syndicate Ltd.’ 1924 – Merged with Karl Benz’s Benz & Cie to form Daimler-Benz. Built cars under the name Mercedes-Benz. Gottlieb Daimler
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Core Competencies high-valued, technically advanced cars, and focuses on development of car engines Target Market Daimler is an up-market brand The company targets a market niche with high-end users, that focus on the luxurious trait of Daimler Strategic Intent The company aims to achieve sustainable profitable growth through the development superior products, and customer-relevant technologies. Source : http://www.just-auto.com/store/product.aspx?ID =60037
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Daimler’s Company Profile Current Chairman: Dr. Dieter Zetsche Business Divisions: Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Daimler Buses, Mercedes-Benz Vans Total Revenues in 2007: EUR 99.4 billion Total Sales in 2007: 2.1 million units Today is the 2 nd of the Big Three European Automakers (Volkswagen, Daimler AG, Renault) Brands: Mercedes-Benz, Smart, Maybach, AMG, Freightliner, Sterling, Western Star, Mitsubishi Fuso, Setra, Detroit Diesel, Thomas Built Buses, Orion Source: http://www.daimler.com/dccom/0-5-7155-1-12898-1-0-0-0-0-0-36-0-0-0-0-0-0-0-0.html
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BACKGROUND All American
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Background of Chrysler Founded by Walter P. Chrysler on June 6, 1925 1924 – Launched Chrysler Six , designed to provide an advanced, well-engineered car, at an affordable price 1928 – Acquisition of the Dodge Brothers firm made Chrysler the third of Detroit’s “ Big Three ” (GM, Ford, Chrysler) automakers overnight Source: http://www.chryslerllc.com/en/about_us/our_history/
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Background of Chrysler Core Competencies Well known for its product designs, process design, marketing Target Market Mass market
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Chrysler’s Company Profile Current Chairman and CEO: Robert Nardeli Business Divisions: Chrysler, Dodge, ENVI, Jeep, Global Electric Motorcars (GEMCAR), Mopar, Chrysler Financial Main Market: North America 90% of sales, 2.1 million units produced annually Dealerships in US: 3,669 (as of 2007) Chrysler is considered today as the most successful Detroit automaker
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The Merger How it all happened…
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Motives for the Merger Daimler’s Motives Their goal to become a global player with interests outside its traditional West European base, led to its merger with the Chrysler Corporation. Chrysler’s Motives
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This note was uploaded on 06/07/2011 for the course BMGT 892 taught by Professor Donsmith during the Spring '11 term at UNL.

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swot-daimlerchrysler-1206206011933935-3 - Deal of The...

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