Communications Strategy

Communications Strategy - Communications Strategy The...

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Communications Strategy The Communication Strategy is defined as the answers to the four basic contents for below three targets: Target 1: Competitors Objectives To ensure a consistent message To confuse competitors like Grand Island Family Radio about the strategy or any other information Tools Using direct and interactive marketing such as personal meeting with the competitors, E-mail or telecommunication with each other, to ensure a consistent message with the competitors. Confuse competitors via ads, Internet. For example, the Grand Island Independent could place aggressive media advertising campaign of the product online like on viral video, online banners, or paid Google ads. They may often offer some info on ads about special price, new services, and so on, to confuse competitors who can hardly confirm what the Grand Island Independent’s current marketing strategy is. Budet: ? Timing: To ensure a consistent message with competitors, the tool direct and interactive marketing should be used periodically. We recommend that at least once a month because almost every company may make some changes whatever on their strategy or any other else. It will do goods for the Grand Island Independent to get more markets’ info by communication with competitors at that significant time. In addition, it also helps to improve the relationship with the competitors. To confuse competitors like Grand Island Family Radio about the strategy or any other information, the tool online ads had better be used about once a week which is better for the changes. If the Grand Island Independent put ads more frequently than once a week, competitor may choose to
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This note was uploaded on 06/07/2011 for the course BMKT 856 taught by Professor Seshadri during the Spring '11 term at UNL.

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Communications Strategy - Communications Strategy The...

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