Unformatted text preview: as the other information where they can learn something. So the more information you give the customers, the more sales you may get. 4. Options. Customers don't want to be told that there's only one way or one solution. They'll respond positively when they're given options. Options are essential because they create dialogue and discussion. Open dialogue can lead to more sales. 5. Partnership Customers want you to listen to them, to be responsive to them, to make them feel they are on the same side of the fence as you. As a newspaper company, GI independent has to build strong partnerships with customers. Just like their customers’ expectations, to identify customers need, meanwhile, to solicit and act upon customers’ feedback could be the best way to establish the partnerships. Building a relationship with your customers based on mutual trust and respect will take time and effort, but remember retention is the best method of earning profit....
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- Spring '11
- Sales, Consultative selling, Want