Discusion MKT856--Jianjun Ren

Discusion MKT856--Jianjun Ren - Discussion 1 Read the WSJ...

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Discussion 1 Read the WSJ article: Nordstrom Joins Fray, Buys 'Flash Sale' Site by: Rachel Dodes Feb 18, 2011 Flash sales are goods sales in a flash. So as a smart consumer you have to know what sites are having flash sales and what time that flash sale will be taking place. Having been a customer of Gilt for about one year, I really find that it always offered me big discounts if I catch the chance. When designer brand are being sold at a discount, it is a huge attractive to customers who are crazy about the brand. The important drivers of business success are the brand value, high quality, better customer service, as well as the discounted price. “The flash-sale business model emerged in the depths of the recession, as design houses were desperate to rid themselves of excess merchandise without tainting their brand image. Flash sales look to build a quick frenzy so that shoppers jump in and snap up items.” So what are the features of flash sales? First, customers need an invitation which
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Discusion MKT856--Jianjun Ren - Discussion 1 Read the WSJ...

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