Firing customers

Firing customers - not like to pay bills on time. It was a...

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1 Firing customers As we all know, customers are the God in business. However, it doesn’t mean all of the customers are good customers. Therefore, how can businesses justify 'firing' customers? Customers can be fired for different reasons. Employees may feel threatened or abused by the customer. Or the customer may simply be unprofitable. Whatever the immediate reason, firing a customer indicates that someone in authority in the company perceives the customer to have zero or negative value to the company. The first classic customer which business shows us to fire should be the very big customer. A customer who ties up most of your credit limit and time will make you not be able to sell to dozens of smaller customers. In a long term, those smaller customers may be much more important to you than that one big score. When I was working in an international company in China, I actually had a big customer like that. We always had to wait a long time to get their payment because they are so big a customer that they would
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Unformatted text preview: not like to pay bills on time. It was a big stress on our capital and cash turnover. Sometimes, it made me crazy as well. The next classic customer which business shows us to fire should be the customers who waste most of your time, energy and resources, as well as never satisfied and almost always cost you more to serve than they spend. The goal of business should be making money and earn more revenue or profits. However, if customers are too demanding, and always nit-picking or complaining without justification, they may simply be unprofitable because they cost more to serve than they bring in revenue! 2 In the very end, in fact, customer are the God in business, however, we have to look for a suitable God which is profitable enough. Lots of businesses show that 'firing' customers, sometimes, can help to grow our business. So in order to grow your business, focus on the right customers and say "No" to the wrong customers....
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Firing customers - not like to pay bills on time. It was a...

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