wwf_communications_strategy_template__t__1 - WWF...

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WWF International Communications Department Programme/Project Communications Strategy Template How to get the most out of this template Please use this template to develop your Programme/Project communications strategy. Simply delete the existing guideline text and fill in the sections listed below. Whether you communicate to external or internal audiences - or both, this template will help ensure that all key elements of a communications strategy are captured. 1. Current Situation/Background Before you map out where you want your communications strategy to take you, you need to find out where you are now. What has been accomplished so far from a communications point of view? How effective have previous communications been? 2. Overall Programme/Project Objectives This communications strategy must support your specific Programme/Project objectives. Use this section to list your key Programme/Project targets. 3. Communications Objectives Use this section to list your external and/or internal communications objectives. What do you hope to achieve as a result of your communications activities? How can communications activities help you achieve the Programme/Project targets you've listed above (section 2)? Clear, specific, and measurable objectives are key to the success of any communications strategy. When setting these objectives, whether your communications will be external (i.e. targeted at consumers, government and business decision makers. ..etc) or internal (WWF Network/consultants/partners), or both, you should: be realistic within the timeframe, budget and resources ensure the objectives are measurable The following are examples of communications objectives: - Build awareness of a project among a wide but defined group of audiences and user groups. - Secure the commitment of a defined group of stakeholders to the project aims. - Influence specific policies or policymakers around key aspects. - Encourage participation among researchers or partner bodies.
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4. Target Audience If you're targeting an external audience - who do you want to get your message across to? Be as specific as possible: Who will best help you achieve your goals? What demographic groups are you trying to reach?
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This note was uploaded on 06/07/2011 for the course BMKT 856 taught by Professor Seshadri during the Spring '11 term at UNL.

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wwf_communications_strategy_template__t__1 - WWF...

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