SW 3 - Beau Backhaus Ms. Bobbitt English 1002 1/30/11 For...

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Beau Backhaus Ms. Bobbitt English 1002 1/30/11 For the Unit One paper I am going to show how Under Armour sells to two different groups of people while getting the same message across about who Under Armour is and what their product has to offer. I have chosen two ads; one that portrays to hunters (Figure One) and another that portrays to athletes (Figure Two). Figure One portrays a determined hunter. You can tell he is determined by the look of his face and the relaxed state that he is in. The reason that he has a relaxed pose could be due to the type of the clothing he is wearing. If you look in the background the weather looks pretty damp and cold. If you look real close there are ice drops hanging from the tree. Even though it is damp outside the hunter looks like he is wearing nothing but a long sleeve, but that’s what Under Armour offers a warm sleek piece of clothing. No matter what temperature the hunter is ready for anything even to the bow. The bow has an arrow in it ready to shoot.
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This note was uploaded on 06/07/2011 for the course ENGL 1001 taught by Professor Proedehl during the Spring '09 term at Marquette.

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SW 3 - Beau Backhaus Ms. Bobbitt English 1002 1/30/11 For...

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