Unit 1 Rough Draft

Unit 1 Rough Draft - Backhaus1 Beau Backhaus Ms. Bobbitt...

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Unformatted text preview: Backhaus1 Beau Backhaus Ms. Bobbitt English 1002 2/11/2011 What is in an Ad? I understand why my title was very broad. With the title Under Armour it could really be anything dealing with that product. Here the paper became more specific. Instead of using “different groups of people”, I classified what target audience Under Armour is getting at. Here I made the introduction of the paragraph more formal than it was before with just “let’s”. Then I had to reword the entire sentence to make it work. Here I reworded the sentence to get a more clear message across. Here I reworded some things to make the sentence more formal. This was given its own paragraph due to the fact that it did not mesh well with the statements listed above. This was also made into a separate paragraph due to the fact that it is a separate point. Here I made the statement into two separate sentences. By doing this I made it more clear by using what I wanted to say. Instead of having the APA reference list on the same page as the narrative I moved it to its own page. How can a piece of clothing and or shoes give an athlete the edge that they need to out-perform their opponents? For several years now the company Under Armour has been growing and has been delivering a product that does just that. To communicate Under Armour’s strong message out to the public they produce even stronger advertisements. To bring attention to Under Armour’s advertisements let’s take a look at two of them. Though they are from the same company, they portray two different messages. In the first ad (Figure One) it is of a bow hunter walking through the woods with an Under Armour hat, gloves and shirt on. In the second ad (Figure Two) it is of a football player with two types of Under Armour cleats below him. When the ads are compared side by side eyes light up at the fact that Under Armour is trying to show off how powerful their product is. When looking at the ads individually one can see how Under Armour is trying to get that message across to two different groups of people; one being more outdoorsmen and the other trying to make that game winning play.I understand why my title was very broad. With the title Under Armour it could really be anything dealing with that product. Here the paper became more specific. Instead of using “different groups of people”, I classified what target audience Under Armour is getting at. Here I made the introduction of the paragraph more formal than it was before with just “let’s”. Then I had to reword the entire sentence to make it work. Here I reworded the sentence to get a more clear message across. Here I reworded some things to make the sentence more formal....
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This note was uploaded on 06/07/2011 for the course ENGL 1001 taught by Professor Proedehl during the Spring '09 term at Marquette.

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Unit 1 Rough Draft - Backhaus1 Beau Backhaus Ms. Bobbitt...

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