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Unformatted text preview: different types of doughnuts and by changing flavors with the seasons and new tastes of their consumers. Polo uses vertical marketing by providing a men’s and women’s line, as well as varying colors and styles. 2. I believe the Keebler is the most efficient because it is an attractive brand to many customers which produces a larger product. Polo seems to be the least effective because even with varying colors, their products tend to look the same and therefore only fit a particular customer range. I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. BUS 360-601 Chapter 13 Exercise –Instructor: Weems Signature Ashley Mabe Date 3/2/10 MIE 480 Student Profile Turn Over...
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This note was uploaded on 06/07/2011 for the course ACC 201 taught by Professor Tyler during the Spring '09 term at Guilford Tech.
- Spring '09