Chapter13Bus360

Chapter13Bus360 - different types of doughnuts and by changing flavors with the seasons and new tastes of their consumers Polo uses vertical

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North Carolina State University College of Management BUS 360-601 Marketing Management Chapter Exercise Chapter 13: Supply Chain Management Enter your name, Section and Date: Ashley Mabe, Section 601, 3/2/10 Assignment: Research each of the following consumer products: a.Keebler Cookies sold through grocery stores b.Krispy Kreme donuts sold through franchises c. www.polo.com by Ralph Lauren 1. Identify and describe what type of vertical marketing system is used by each. 2. Select which system you consider to be the most efficient and explain why. Number your answers and enter below. Limit your answers to no more than two full pages 1. Keebler uses vertical marketing by providing several different types of cookies and desserts to their consumers. Just because one consumer doesn’t like one Keebler cookies, doesn’t mean that they can not use any of Keeblers products. Krispy Kreme does this in a similar way by providing
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Unformatted text preview: different types of doughnuts and by changing flavors with the seasons and new tastes of their consumers. Polo uses vertical marketing by providing a men’s and women’s line, as well as varying colors and styles. 2. I believe the Keebler is the most efficient because it is an attractive brand to many customers which produces a larger product. Polo seems to be the least effective because even with varying colors, their products tend to look the same and therefore only fit a particular customer range. I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. BUS 360-601 Chapter 13 Exercise –Instructor: Weems Signature Ashley Mabe Date 3/2/10 MIE 480 Student Profile Turn Over...
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This note was uploaded on 06/07/2011 for the course ACC 201 taught by Professor Tyler during the Spring '09 term at Guilford Tech.

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Chapter13Bus360 - different types of doughnuts and by changing flavors with the seasons and new tastes of their consumers Polo uses vertical

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