outline mkt (1)

outline mkt (1) - Marketing Analysis Problems and Analysis:...

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Marketing Analysis Problems and Analysis: Issues-What is the company trying to accomplish, are there shortfalls, does a marketing strategy need to be developed etc. Objectives: Personal and Corporate Objectives Consumer Analysis: *****Key part of your analysis*****You need to identify the segments of the consumers: ie. by price, demographics, age, usage needs etc. Once you have segmented, you need to look at each segment in terms of Who, What, Where, Why, How and the Market Size. . Of course you must discuss Implications of each segment-these are done by Produce/Price/Place Promo. I would suggest doing both in table format-easier to organize and follow. Segment 1 Segment 2 Segment 3 Who What When Where Why How **Market Size if applicable Implications: Segment 1 Segment 2 Segment 3 Product Price Place Promo Trade Analysis should also be done if necessary: talk about how the product is distributed and the different implications/ Competitive Analysis: Look at the different competitors within the industry both direct
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This note was uploaded on 06/08/2011 for the course ECON 1006 taught by Professor Pow during the Fall '11 term at CUNY Baruch.

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outline mkt (1) - Marketing Analysis Problems and Analysis:...

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