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COMM 1006 case writing

COMM 1006 case writing - Case Writing Information...

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Case Writing Information
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Executive Summary First page of your paper Summary of your analysis of the case NOT a summary of the case Should include the problem, alternatives and recommendation Limited to one page
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Standard Case Outline Introduction Background-external and internal Specific area of interest to case Problem Situation Analysis Alternatives (Pros & Cons) Conclusion (Justification & Contingency)
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Starting the Case Read the case once quickly to get a general idea Scan the exhibits Answer WHO/WHAT/WHERE/WHEN/HOW
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Problem Statement Identify issues and symptoms WHO must make a decision on WHAT to do to accomplish something ( WHY ) within a certain period of time ( WHEN) Use terms/theory from textbook
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Analysis Issues and Symptoms Separate short term issues-usually more crucial and the longer term issues-usually more of the big picture items Look at theory-focusing on leadership, power, motivation, management of change, perception, organizational structure & culture,
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