ARE136WI11Q8va

ARE136WI11Q8va - 1 Name: _ Last 4 digits of SID:_...

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1 Name: _________________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 8 (125 points), Wednesday Practice Multiple Choice Questions—(60 points; 10 points each.) 1) If an advertiser wants to instill brand preference in consumers with an advertisement (or advertising campaign), the method to use is: a) feel-good ads. b) fear-appeal ads. c) image ads. d) hard-sell ads. 2) A company has set an advertising objective of persuading consumers to buy its product. The company would be wise to remember that: a) this can be accomplished using image advertising as a method. b) the only way to do so is through the presentation of a USP. c) if it is a new product in the product category, comparison ads are often very effective in accomplishing this. d) this requires engaging consumers on a higher cognitive level than most other objectives do. 3)
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This note was uploaded on 06/08/2011 for the course ARE 136 taught by Professor Constantine,j during the Spring '08 term at UC Davis.

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ARE136WI11Q8va - 1 Name: _ Last 4 digits of SID:_...

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