ARE136WI11Q8vaKEY

ARE136WI11Q8vaKEY - 1 Name_KEY Last 4 digits of SID...

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1 Name: _KEY_____________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 8 (125 points), Wednesday Practice Multiple Choice Questions—(60 points; 10 points each.) 1) If an advertiser wants to instill brand preference in consumers with an advertisement (or advertising campaign), the method to use is: a) feel-good ads. b) fear-appeal ads. c) image ads. d) hard-sell ads. 2) A company has set an advertising objective of persuading consumers to buy its product. The company would be wise to remember that:
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