ARE136WI11Q6va

ARE136WI11Q6va - 1 Name: _ Last 4 digits of SID:_...

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1 Name: ___________________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 6 (125 points), Wednesday February 23, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) In a _____, a firm gives another firm the right to produce and market its product in a specific country or region in return for royalties. a) licensing agreement b) franchising agreement c) joint venture d) marketing mix alliance e) direct investment 2) Firms seeking a deeper commitment to a foreign market than is possible with exporting or contractual agreements, develop _____ with one or more domestic firms in the target market. a) transactional relationships b) product-oriented relationships c) exchange relationships d) strategic alliances e) expropriation agreements 3) Why do companies select direct investment as their market entry strategy? a)
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ARE136WI11Q6va - 1 Name: _ Last 4 digits of SID:_...

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