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ARE136WI11Q6vbKEY

ARE136WI11Q6vbKEY - 1 Name_KEY Last 4 digits of SID...

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1 Name: _KEY_____________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 6 (125 points), Wednesday February 23, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) Firms seeking a deeper commitment to a foreign market than is possible with exporting or contractual agreements, develop _____ with one or more domestic firms in the target market. a) transactional relationships b) product-oriented relationships c) exchange relationships d) strategic alliances e) expropriation agreements 2) In a _____, a firm gives another firm the right to produce and market its product in a specific country or region in return for royalties. a) franchising agreement b) joint venture c) licensing agreement d) marketing mix alliance e) direct investment
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