ARE136WI11Q5vaKEY

ARE136WI11Q5vaKEY - 1 Name: _KEY_ Last 4 digits of SID:_...

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1 Name: _KEY_____________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 5 (125 points), Wednesday February 9, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) Marketing research conducted on the Internet: a) is valid and reliable b) is not representative of the general population c) requires participants to enter chat rooms d) produces results that are difficult to analyze without the use of expensive and time-consuming heuristics 2) A manufacturing company wants to encourage its managers to get a college degree online. To determine what programs are available, requirements for entering specific programs, and how much time and money the programs require, the company’s human resources director consulted a 2002 article in The Wall Street Journal on online universities. The human resources director used: a) projective data b) a secondary data source c) data mining d) a primary external data source
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ARE136WI11Q5vaKEY - 1 Name: _KEY_ Last 4 digits of SID:_...

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