ARE136WI11Q5vbKEY - 1 Name:...

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1 Name: _KEY_____________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 5 (125 points), Wednesday February 9, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) A manufacturing company wants to encourage its managers to get a college degree online. To determine what programs are available, requirements for entering specific programs, and how much time and money the programs require, the company’s human resources director consulted a 2002 article in The Wall Street Journal on online universities. The human resources director used: a) projective data b) a secondary data source c) data mining d) a primary external data source 2) Which of the following is used to allow advertisers to screen the quality of a new idea, using consumers as the judge? a) concept tests b) projective techniques c) association tests d) dialogue balloons 3) The basic premise behind a recall test is that: a) if a person likes an advertisement, he or she is more likely to buy the product. b)
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