Last 4 digits of SID:_____________
Managerial Economics (ARE) 136
University of California, Davis, Winter 2011
Dr. John H. Constantine
Quiz 5 (125 points), Wednesday February 9, 2011
Multiple Choice Questions—(60 points; 10 points each.)
A manufacturing company wants to encourage its managers to get a college degree online.
determine what programs are available, requirements for entering specific programs, and how much
time and money the programs require, the company’s human resources director consulted a 2002
The Wall Street Journal
on online universities.
The human resources director used:
a secondary data source
a primary external data source
Which of the following is used to allow advertisers to screen the quality of a new idea, using
consumers as the judge?
The basic premise behind a recall test is that:
if a person likes an advertisement, he or she is more likely to buy the product.