ARE136WI11Q4vb

ARE136WI11Q4vb - 1 Name: _ Last 4 digits of SID:_...

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1 Name: ____________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 4 (125 points), Wednesday February 2, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) Product differentiation strategies try to make a brand appear different from a competing brand, however the success of the strategy is: a) the segmentation of the products. b) the advertising. c) the consumers' perceptions of the difference. d) the choice of media. 2) Descriptors such as age, gender, race, and marital status are widely used in: a) demographic segmentation. b) psychographic segmentation. c) lifestyle segmentation. d) geodemographic segmentation. 3) Which one of the following is a good reason to rely on product differentiation, rather than market segmentation, in a mature market with established brands? a)
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ARE136WI11Q4vb - 1 Name: _ Last 4 digits of SID:_...

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