ARE136WI11Q4vaKEY

ARE136WI11Q4vaKEY - 1 Name: _ Last 4 digits of SID:_...

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1 Name: ____________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 4 (125 points), Wednesday February 2, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) Product differentiation strategies try to make a brand appear different from a competing brand, however the success of the strategy is: a) the consumers' perceptions of the difference. b) the segmentation of the products. c) the advertising. d) the choice of media. 2) Descriptors such as age, gender, race, and marital status are widely used in: a) psychographic segmentation. b) lifestyle segmentation. c) demographic segmentation. d) geodemographic segmentation. 3) Which one of the following is a good reason to rely on product differentiation, rather than market segmentation, in a mature market with established brands? a) In a mature market, people no longer fall into identifiable segments. b)
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This note was uploaded on 06/08/2011 for the course ARE 136 taught by Professor Constantine,j during the Spring '08 term at UC Davis.

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ARE136WI11Q4vaKEY - 1 Name: _ Last 4 digits of SID:_...

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